ROMANIA/THE BANKING SYSTEM - Given where we are today and how we got here, I think we can safely say that the Romanian banking system is ready for the challenges of the future. Over the last years, we have witnessed a consolidation of the banking system through many mergers and acquisitions between banks, a trend which follows, as a matter of fact, from the development of the regulatory framework, as well as from the financial coming of age of the clientele. The banking business can no longer be efficient on a small scale or in a niche area, and that will become increasingly obvious in the coming period.
We are also witnessing a profound change of the banking sector, which will only become more acute over time. What I am talking about is the need to align with the requirements of the digital era. The bank isn't just a provider of loans and deposits, it also wants to be a reliable partner and to develop complex financial solutions for its customers. This change in the way the relationship with customers is approached is visible in the new policies and products launched by banks. Banks of the future will have to be deeply digital, and communicate with the new generations of customers in their own language, through alternative channels. For us, the stake is the customer's comfort in the long run, and digitalization is a process of permanent technological transformation. Hence where we get the assumed effort of OTP Bank România to understand and anticipate the needs of the customer and to give them exactly what they expect.
We are also witnessing a profound change of the banking sector, which will only become more acute over time. What I am talking about is the need to align with the requirements of the digital era. The bank isn't just a provider of loans and deposits, it also wants to be a reliable partner and to develop complex financial solutions for its customers. This change in the way the relationship with customers is approached is visible in the new policies and products launched by banks. Banks of the future will have to be deeply digital, and communicate with the new generations of customers in their own language, through alternative channels. For us, the stake is the customer's comfort in the long run, and digitalization is a process of permanent technological transformation. Hence where we get the assumed effort of OTP Bank România to understand and anticipate the needs of the customer and to give them exactly what they expect.
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